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Demand Center leveraging BUILD, ATTRACT, CONVERT and Custom Agency Execution

BUILD, ATTRACT & CONVERT DEMAND CREATION & CAPTURE SOLUTIONS

CUSTOMER SITUATION

  • Client is multi-billion dollar player in the UCaaS/CCaaS space. Highly competitive and getting more commoditized every year.

  • Client needed audience intelligence, audience engagement with their brand and value proposition as well as qualified buyers willing to meet with sales.

  • Generally, targets consist of ~150-3000 employee organizations but Client has vast messaging to discrete segments such as Healthcare, Retail, & Ecommerce, Education, Logistics, Manufacturing, Finance and more.

  • Client also has the requirement to target specific decision-maker types such as finance, operations, sales and IT. In addition, segmentation on Technographic intelligence such as MS Teams shops, premise-based phone systems, etc. were requested.

KPI'S SOLUTION

KPI built an adjunct Demand Center consisting of data ops, digital and direct marketing as well outbound SDRs. KPI built custom marketing assets delivered through The KPI Network OmniOp execution platform so as not to "compete" with Vonage marketing efforts. Webinar recruitment and Event support such as DreamForce are also leveraged.

  • Since 2017, KPI has engaged millions of prospects at thousands of organizations
  • Thousands of first-party data and hundreds of meetings have been developed
  • Integration with client Salesforce Lead Management system
  • Additional value utilizing third-party intent to help prioritize outbound
build
attract
convert
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KPI is the single largest pipeline contributor outside of partner-led leads. They are a critical part of our operation.

Field Marketing Leader a in UCaaS division of $70B+ organization

KEY METRICS

10

$100M+ in pipeline attribution

500

1000+ Appointments

500

Massive marketing attribution at thousands of organizations

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