---
title: Integrated SMB Focused Audience Development & Lead Generation Case Study
---

![logo](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/logo.png?width=316&height=266&name=logo.png)

## Integrated SMB Focused Audience Development & Demand Capture Case Study

## BUILD, ATTRACT & CONVERT DEMAND CREATION & CAPTURE SOLUTIONS

---

### CUSTOMER SITUATION

- Seeking a value-add new lead provider targeting 10-500 Employee Orgs with new tactics/channels
- Required a trustworthy and proven vendor that could quickly integrate with complex client operations, branding and data logistics requirements
- Looking to scale with measurable success and detailed decision support analytics

---

#### KPI'S SOLUTION

Integrated support leveraging KPI’s core services and solutions with focus on building an audience of net-new decision makers and marketing to segmented target lists utilizing The KPI Network™ first-party audience intelligence.

- Data Analysis, Market Research, Ongoing Target Refresh
- Content Development & Multi-Channel Distribution including outbound, The KPI Network DSP and Search
- Demand Creation and Capture 
- Account & Lead Management Reporting

![build](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/build.jpg?width=200&height=213&name=build.jpg)

![attract](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/attract.jpg?width=200&height=204&name=attract.jpg)

![convert](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/convert.jpg?width=200&height=211&name=convert.jpg)

---

![quote](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/quote.jpg?width=124&height=114&name=quote.jpg)

*KPI produces new quality leads that convert to revenue. Their integrated data audience intelligence with lead execution is top notch. A key factor why this campaign has become self funding!*

**CMO of Fortune 1000 Company**

#### KEY METRICS

![10](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/10.jpg?width=225&height=211&name=10.jpg)

#### > $10M Closed Revenue + Highest ROAS

![500](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/500.jpg?width=225&height=209&name=500.jpg)

#### >500 Appointments Run/Occurred

![500](https://www.leadgeneration.business/hs-fs/hubfs/Case%20Study/500.jpg?width=225&height=209&name=500.jpg)

#### Significant Marketing Attribution from Integrated Marketing to >250K Unique Orgs

Copyright © 2023 | [KPI Analytics Privacy Policy](https://www.kpib2b.com/privacy-policy/)