
Integrated SMB Focused Audience Development & Demand Capture Case Study
BUILD, ATTRACT & CONVERT DEMAND CREATION & CAPTURE SOLUTIONS
CUSTOMER SITUATION
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Seeking a value-add new lead provider targeting 10-500 Employee Orgs with new tactics/channels
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Required a trustworthy and proven vendor that could quickly integrate with complex client operations, branding and data logistics requirements
- Looking to scale with measurable success and detailed decision support analytics
KPI'S SOLUTION
Integrated support leveraging KPI’s core services and solutions with focus on building an audience of net-new decision makers and marketing to segmented target lists utilizing The KPI Network™ first-party audience intelligence.
- Data Analysis, Market Research, Ongoing Target Refresh
- Content Development & Multi-Channel Distribution including outbound, The KPI Network DSP and Search
- Demand Creation and Capture
- Account & Lead Management Reporting




KPI produces new quality leads that convert to revenue. Their integrated data audience intelligence with lead execution is top notch. A key factor why this campaign has become self funding!
CMO of Fortune 1000 Company
KEY METRICS

> $10M Closed Revenue + Highest ROAS

>500 Appointments Run/Occurred

Significant Marketing Attribution from Integrated Marketing to
>250K Unique Orgs
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