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Integrated SMB Focused Audience Development & Demand Capture Case Study

BUILD, ATTRACT & CONVERT DEMAND CREATION & CAPTURE SOLUTIONS


CUSTOMER SITUATION

  • Seeking a value-add new lead provider targeting 10-500 Employee Orgs with new tactics/channels

  • Required a trustworthy and proven vendor that could quickly integrate with complex client operations, branding and data logistics requirements

  • Looking to scale with measurable success and detailed decision support analytics

KPI'S SOLUTION

Integrated support leveraging KPI’s core services and solutions with focus on building an audience of net-new decision makers and marketing to segmented target lists utilizing The KPI Network™ first-party audience intelligence.

  • Data Analysis, Market Research, Ongoing Target Refresh
  • Content Development & Multi-Channel Distribution including outbound, The KPI Network DSP and Search
  • Demand Creation and Capture 
  • Account & Lead Management Reporting
build
attract
convert

quote

KPI produces new quality leads that convert to revenue. Their integrated data audience intelligence with lead execution is top notch. A key factor why this campaign has become self funding!

CMO of Fortune 1000 Company

KEY METRICS

10

> $10M Closed Revenue + Highest ROAS

500

>500 Appointments Run/Occurred

500

Significant Marketing Attribution from Integrated Marketing to
>250K Unique Orgs

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